No account managers, no subcontractors, no layer between the person who writes the brief and the person who buys the media.
We do not publish client names or logos. You get the specifics, named, on a call.
Learned to buy on his own money. Co-founded a DTC jewelry brand and still operates it, so the account structure, the test design and the scaling rules were built against a P&L he owns rather than a retainer he bills. Since then he has bought in just about every vertical there is.
Agency-trained, with creative run for consumer and marketplace brands. He buys the media he briefs, so every angle is built to what the algorithm needs to learn and to the psychological pillar underneath it.
Software spent ten years telling itself to wait on paid. Build the brand, do the content, let word of mouth carry it. Ecom spent those same ten years running hundreds of creators and thousands of ad variations.
Meta took the targeting controls away, so the creative is the targeting now. Google rewards whoever feeds it the cleanest conversion data.
Both are ecom disciplines. The operators who have run them at volume are rare, and most software companies have never hired one.
Situation. A few branded statics, no paid program, and no measurement underneath it. Nothing in place to tell what a conversion was worth, let alone what to pay for one.
What we changed. Built the account from the ground up. Pixel, server-side tracking and PostHog wired first, so a conversion could be read at all. Then a creative program written from scratch, briefed down to the overlay text, shipped weekly, and optimized against one number.
We take one client at a time on the embedded side and a short list on the rest, so it is cheaper for both of us to find this out now.
Paid needs a conversion event worth optimizing against. Before you have one there is nothing for the algorithm to learn from, and we would be spending your money to find out.
We buy the media we brief. Splitting those apart is the thing we are built to fix, so hiring us for half the line wastes what you are paying for.
Week one is tracking. First assets go live in week two. The first budget move waits for a readable result. Anyone promising faster is guessing on partial data.
The whole model runs off what a customer is worth after cost. Without that we are buying against a platform CPA like everyone else.
Week one is tracking and the brief. First assets are live in week two, and the first budget move follows the first readable result.
The Map is a fixed fee. The Engine and Embedded are a monthly retainer, scoped to the account.
Rarely. Paid needs a conversion event worth optimizing against. Before that, the Map is the honest version of this engagement.
Twenty minutes, no deck. We will tell you what we would run first and what it would cost.
Book a 20 minute call